

MARKET ENTRY & DISTRIBUTOR DEVELOPMENT
Take your brand international, with the right distributors
Businessmart helps brands expand across Europe, Asia and the Americas, from strategy to execution: choosing the market, signing the right distributors and growing sales.
20+ Years Experience • 30+ Markets • Distributor & Partner Network
ABOUT BUSINESSMART
Independent consultants. One team.
Founded by Roger Fernandez in 2018, Businessmart is a consulting company focused on execution as much as planning. No slide decks and hourly billing: we work with you and your team, as an extension of your business.
We are independent executives across the globe. Each brings deep expertise, and we leverage each other's skills and networks to bring you the right people for the stage you are in: starting, growing or scaling.
Market entry, retail, wholesale and distribution, financial support, acquisitions, due diligence and negotiation.
200+ partners • 35,000+ e-bikes sold • 260,000+ units a year
Brands we have taken across borders
Markets, partners and channels built across beverages, fashion, mobility and sports nutrition.


Ready to expand internationally?
Whether you are entering new markets or accelerating international growth, Businessmart helps identify the right opportunities, partners and commercial strategy.
Reply: within one working day
Based in: Copenhagen, Denmark
Email: hello@businessmart.dk
Whether you are entering new markets or accelerating international growth, BusinessMart helps identify the right opportunities, partners and commercial strategy.
roger@businessmart.dk
+45 91 60 29 55
Copenhagen, Denmark
CVR: 413 756 98
CASE STUDIES
Two launches, two continents of learning
CASE STUDY · FOUNDER VENTURE
Nova Rosea: a hard seltzer sold on four continents
Volume: 260,000+ units a year
Reach: 4 markets, 4 continents
Markets: Spain, South Korea, Brazil, USA

CASE STUDY · 2019 LAUNCH
Bang Energy: adapted for Europe, launched in Germany
Launch: Germany, 2019
Role: Commercial lead
Flavours: Rainbow Unicorn, Peach Mango, Lemon Drop

How we help brands grow internationally
Choose the right market and plan the route in.
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Market selection
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Go-to-market planning
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Pricing and positioning
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Competitive assessment
Find, assess and sign the right partners.
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Distributor identification
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Partner evaluation
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Negotiation support
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Commercial agreements
Turn signed agreements into sales.
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Sales strategy
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Retail development
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KPI management
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International expansion
Not sure where to start? Book a discovery call and we will map the right first step.